Who needs friends when you can converse with your data clean room, chat with your ad platform and, uh, talk to your marketing cloud? On Wednesday, Salesforce announced a series of new features for its ...

It’s the end of email marketing as we know it. Okay, that might be a bit dramatic. But there’s no arguing that agentic AI isn’t just changing the way marketers design and sell products; it’s also ...

Today effective marketing is vital for driving business growth. However, many companies struggle with inefficient campaigns, often leading to frustration among customers who receive irrelevant ...

ST. LOUIS--(BUSINESS WIRE)--Perficient, Inc. (Nasdaq: PRFT) (“Perficient”), the leading global digital consultancy transforming the world’s largest enterprises and biggest brands, today announced it ...

Salesforce just announced the release of Marketing Cloud Next, an evolution of its leading marketing solution to end traditional ‘do-not-reply’ marketing. Powered by autonomous artificial intelligence ...

One day after introducing its Genie real-time data platform, Salesforce today at its Dreamforce user conference in San Francisco introduced new innovations for Marketing Cloud that are powered by ...

Who Is Salesforce CRM For? Salesforce is a powerhouse platform ideal for companies that want to see better results from their sales and marketing efforts. You can run multichannel campaigns through ...

5,000-plus app integrations API available on Pro Suite and above ($25 per user per month on Pro Suite; free on higher tiers) 1,700-plus app integrations API available Salesforce is best suited for ...