The ad tells viewers that back-to-school brings the threat of a mass shooting. As the debate surrounding gun reform legislation continues to whirl around Congress, activist groups are taking matters ...

Teddy bears are often used at memorials for school shootings, Sandy Hook Promise reminds viewers - Sandy Hook Promise, BBDO NY A teddy bear is typically a symbol of childhood innocence, comfort, and ...

Newtown Charity Issues Chilling Ad on School Shootings: The PSA for Sandy Hook Promise juxtaposes a budding high school romance with background images of a bullied student showing signs of incipient ...

Kids deserve to be kids, and teddy bears deserve to be their companions -- rather than becoming offerings at shrines and memorials following school shootings. That’s the poignant story conveyed by ...