Opinions expressed by Entrepreneur contributors are their own. You’ve heard the saying about how we get only one chance to make a good first impression. For a small business, branding is that ...

Opinions expressed by Entrepreneur contributors are their own. Do you realize just how important your company logo is? It appears on everything from your letterhead to your website, reaching customers ...

The Apple logo, in its latest form, is simple and classic, with clean lines and a shape easy to remember and recognize. It appears that the use of fruit in newly-registered logos or trademarks is ...