Snapchat, with 363 million daily active users, is clearly far from being "dead”—despite what some of its critics might proclaim. I think it's still a major force to be reckoned with. If you're an ...

(Ad) With the emergence of other social media platforms in the last few years, you'd think Snapchat wouldn't stand a chance when it comes to marketing your brand or product on social media - ...

Cuties made its first foray into Snapchat marketing recently with a successful Snapchat filter that drew in nearly 70 million exposures. The citrus brand made use of a classic Snapchat marketing ...

While many sports marketers have flocked to social media application Snapchat?s ?Our Story? feature to leverage crowdsourcing techniques and bring live events to large numbers of consumers, the ...

There are other platforms taking social media advertising for businesses by storm, namely Snapchat and TikTok. For instance, TikTok is becoming a powerful marketing player and has grown in ...

Dash and Snap Set the Foundation for Future Growth Snapchat delivers real community signals, and Dash gives social marketers the workflows, intelligence, and proof to turn those signals into growth.

Right now Snapchat is definitely having a moment. Almost four years after the launch hype and more than a year after big brands like McDonald's made a splash with their first marketing experiments, ...

With rising data restrictions, Snapchat says “Execution, Experimentation and Evaluation” are the key pillars marketers need to focus on to ensure strategic measurement evolves with the times. Why we ...

No matter what you’re selling or what age group you’re targeting, your brand success ultimately depends upon a strong and engaging digital profile. But it’s worth pointing out that not all social ...

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Netflix, Sony, and more studios have used Snapchat AR lenses to market movies like "Morbius." Snapchat says 200 million people engage with AR on its platform each day. A Snapchat exec said using AR ...

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. Although far behind the world`s largest social media platforms in terms ...