While the 18-karat gold Apple Watch Edition has been receiving a lot of attention due to its premium pricing and aesthetic, Apple will sell far more of the lower-priced Apple Watch and Apple Watch ...

We had a client from Memphis, TN, contact us about designing and building a maple table. The client saw the original table in an Apple store, being used as a display table, but he wanted to use the ...

In a world of digital ads and online shopping, securing customer attention in-store is harder than ever. Consumer focus has declined rapidly in the face of technology, with the average attention span ...

Apple Retail Chief Angela Ahrendts has led the company's efforts to re-design accessory displays in Apple Store locations to showcase products in a way that mimics traditional "small-town" storefronts ...

Apple Stores just got a bit more spectacular. Photo: Photo: Ste Smith/Cult of Mac Whether it’s adding tree-lined avenues or high-tech display tables for showing off the Apple Watch or iPhone, the ...

To expose a wider audience to the new 3D Touch capabilities of iPhone 6s, Apple installed massive display tables outfitted with interactive screen surfaces at two flagship U.S. Apple Stores this week.

Apple is evolving its in-store shopping experience with signage and display fixtures that remove ambiguity and encourage increased hands-on interaction with products. New designs that have been ...

Apple has received a fair bit of praise over the years for the Apple Store concept, which has been held up as a model of successful retail execution. But as analysts have noted, Apple Store sales ...