In 2025, connected TV (CTV) will revolutionize advertising yet again, offering marketers a blend of massive reach and performance-driven results. Its power to connect broad audiences with lower-funnel ...
It’s no secret that there are a lot of people watching connected TV (CTV) these days. And where the audiences go, advertisers follow. In a short period of time, CTV has gone from questionably viable ...
OTT Studio has selected Amagi Ads Plus as its exclusive monetization partner for CTV ad inventory across its FAST channels and streaming apps. Amagi Ads Plus will leverage metadata, audience signals ...
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