As third-party cookies come to an end, brands are focusing on collecting more zero-party data directly from their customers and prospects so they can better understand their needs and wants. Although ...

Anyone who has taken a survey has likely been given the option to “check all that apply” when answering a question. The instruction is widely used in data collection because of its ease and efficiency ...

With simple tools like SurveyMonkey and Google Forms, it’s technically easy to create a survey for your team, employees or clients. But creating an effective survey that will yield actionable results ...

A behind-the-scenes blog about research methods at Pew Research Center. For our latest findings, visit pewresearch.org. One reality of the polling world is item nonresponse — that is, when survey ...