Rolex and Swiss business leaders influenced President Donald Trump's decision to lower tariffs.

The Rolex Daytona, specially crafted for the Rolex 24 At Daytona class winners each year, is one of the most coveted trophies ...

Daytona International Speedway has announced a long-term extension of its partnership with Rolex, which will continue as ...

The Rolex 24 will remain the Rolex 24 for the long term, as Daytona signed an extension with the luxury watch brand.

A 39% U.S. tariff on Swiss imports takes effect August 7, hitting luxury watch brands hard. Swiss exports to the U.S. topped $6 billion last year, with brands like Rolex now facing pricing pressure.

Rolex watches are the ultimate symbol of Swiss precision and reliability. Yet not everything in Switzerland is precise and reliable these days. The visit of Donald Trump to the World Economic Forum ...

IMSA is revealing several deals it’s had in the works, including an extension with Rolex, new partnership with NASA and a new ...

There’s 36 GT cars split between the IMSA WeatherTech SportsCar Championship’s two GT classes in the 2026 Rolex 24 At Daytona ...

It appears it’s a time of change at Rolex. The Swiss watchmaker has named Nicolas Brunschwig as chairman of Rolex SA in Geneva and its umbrella organization Rolex Holding SA, according to Bloomberg.

Plural Partners Fund highlights Watches of Switzerland's resilience and growth potential in the U.S. market. Read the full ...