Selling products and selling services both require effective communication and the persuasive ability to sell something that matches a customer's needs. But selling a hard good is different than ...

We all know that from a marketing perspective, financial services fall within the category of intangibles. According to Webster, an intangible is something that is “incapable of being touched.” That's ...

The choice of a location is a critical decision for a small-business owner because that is where he is likely to spend most of his time for several years. In a March 2005 Bloomberg Businessweek ...

Do you know the difference between tangible vs. intangible benefits? Measuring the results of your company’s output can be of ...

Trust is critical when marketing and selling intangibles. We can’t handle or touch everything we buy. Intangible products and services — like consulting services, Software-as-a-Service (SaaS) and ...

Selling intangibles such as insurance, warranties, or protection plans can be tricky. You can’t send the customer home for an overnight test-drive to fall in love with that “new policy” smell. They ...

Will Kenton is an expert on the economy and investing laws and regulations. He previously held senior editorial roles at Investopedia and Kapitall Wire and holds a MA in Economics from The New School ...