This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Many students only recently heard the final bell ring, ...

TransUnion's analysis reveals targeted marketing can amplify return on ad spend, with optimal audience traits yielding significant performance gains. TransUnion's latest analysis highlights how ...

Nothing screams “fall fashion” like a cozy midweight scarf complemented with a side of class struggle. That’s the message from embattled retailer Target, who’s been caught pushing communist literature ...

Roundel helped drive “significant profitable growth” for Target across an otherwise challenging 2024, executives said when discussing the company’s latest earnings results. A robust Q4 showing ...

From all my years in research and consulting, I think I’ve learned a thing or two about marketing worth sharing. Enduring fundamentals, mostly—yet often overlooked. So, over the course of my biweekly ...

Firms tend to go through a whole process in order to decide how best to divide up and conquer their market. The STP Process or Segmentation, Targeting, and Positioning process is how firms ...

In the fast-paced digital landscape, businesses have unprecedented tools to connect with their audiences. One of the most effective strategies is geo targeting advertising. By customizing your ...

In an increasingly data-driven advertising world, getting your ads in front of the right people can make all the difference. One powerful way to achieve that is through audience layering in Google Ads ...

In competitive industries where keywords are costly, every edge matters. Beyond keyword targeting, consider layering audience targeting onto your Search campaigns to gather richer performance data.