Theoretical and applied training represent two distinct approaches to learning, each with its own benefits and applications. Theoretical training teaches fundamental concepts. For those of you who ...

The ivory tower is a symbol of academia—and an implicit critique of the isolated and often aloof nature of scholarship. It seems only appropriate to talk about why the ivory tower is failing marketing ...

In contrast to yesterday's preferred diplomas, practical know-how is favored today. For a long time, universities, schools have trained professionals on the basis of theories, leaving the young ...