Event-based tracking. Event-based tracking with Google Analytics 4 reveals user behavior across websites and apps, providing better insights into customer journeys. Conversion and engagement. Key ...

The construction industry is increasingly shifting from traditional word-of-mouth referrals to digital marketing strategies.

In the early days of digital advertising, it was pretty straightforward. Put in some keywords, set budgets and track your clicks and click-through rate. As ad platforms evolved to measure actual ...

Opinions expressed by Entrepreneur contributors are their own. For years, I put my faith in metrics that looked good on paper but didn’t drive real business growth. I learned the hard way that vanity ...

Micro-dramas, first-party data integration and AI-led discovery reset performance marketing this year, say experts ...

Stephen Gilbert is the CEO of Anchour, an award-winning, fast-growing marketing agency dedicated to helping SMBs thrive globally. As a small-business owner or marketer, you may find yourself ...

A good strategy can help a company attract new customers, communicate with them, and collect important data Elysse Bell is a finance and business writer for Investopedia. She writes about small ...

Digital marketing is one of the most popular and powerful ways to generate awareness, interest, and sales for your products or services. As the name implies, digital marketing is conducted via digital ...

Having a good grasp of digital marketing terminology helps you communicate effectively with digital marketing partners, ask informed questions, and make better-informed decisions to maximize the ...

The government’s newly notified DPDP rules, with some provisions like the Data Protection Board, effective immediately and others taking effect at 12 or 18 months, have set off a wave of checks across ...