Promotional messaging is the glamour job in email marketing. But it might be argued that the real work is being done by transactional emails — sales confirmations, reminders, password resets. Fail at ...

LONDON--(BUSINESS WIRE)--The transactional and marketing emails market is expected to grow by USD 8.87 billion during 2021-2025, according to Technavio. The report offers a detailed analysis of the ...

Most brands measure the success of transactional emails by looking at opens, clicks, or the delivery rate, according to recent research from SparkPost. The report was based on data from a survey ...

We marketers tend to think about the transactional email in its most literal sense, relating to a specific transaction as defined by the CAN-SPAM Act and by conventional wisdom. But transactional ...

Email is a ball and chain. We’re locked to it, and it sucks. So anything that makes it easier to deal with, well, we’re going to try it out, right? ZigMail is a nifty new email service that gives you ...

Forbes contributors publish independent expert analyses and insights. I write about commercial real estate negotiations, deals and legal issues. Every modern commercial real estate transaction, or ...

Liz Morrell is a freelance business journalist and content creator with more than 20 years writing experience, including 15 in retail and associated sectors. She is a regular contributor to ...

Email is alive and well. Email marketing remains one of the most effective tools for any company to reach engaged customers – but so long as you do it well. That’s why we have no shortage of email ...

You will often have the need to send emails through your application. There are several tools and libraries available to help you achieve this. And cloud-based email services with friendly APIs make ...