UCL (University College London) researchers have found the first physiological evidence that invisible subliminal images do attract the brain's attention on a subconscious level. The wider implication ...

Anyone who has bonded with a puppy madly sniffing with affection gets an idea of how scents, most not apparent to humans, are critical to a dog's appreciation of her two-legged friends. Now new ...

Two recent studies on subliminal messages have found that subconscious visual cues can improve athletic performance and reduce negative age stereotypes of physical ability. The latest research shows ...