Innovid said it made a deal to work with Upwave under which the companies will work together optimize advertising on digital channels including connected TV based on Upwave’s brand outcome signals, ...
Brand analytics platform Upwave has made a product acquisition, acquiring the search analytics technology and code base from Croft Analytics, a marketing science consultancy. The investment in ...
SAN FRANCISCO, April 04, 2022 (GLOBE NEWSWIRE) -- Upwave, the leading analytics platform for brand advertising, today unveiled its new ability to help brands measure the impact of brand advertising on ...
NEW YORK, Aug. 17, 2022 (GLOBE NEWSWIRE) -- Today, Inc. revealed that Upwave, the leading analytics platform for brand advertising, has been named to the annual Inc. 5000 list, the most prestigious ...
Analytics platform Upwave introduced Persuadability Score, designed to optimize programmatic campaigns based on desired outcomes including awareness, consideration and purchase intent. The ...
SAN FRANCISCO, Nov. 13, 2024 (GLOBE NEWSWIRE) -- Upwave, the leading analytics platform for brand advertising, today announced the appointment of Peter Daboll to its Advisory Program. With more than ...
SAN FRANCISCO, Oct. 30, 2024 (GLOBE NEWSWIRE) -- Upwave, the leading analytics platform for brand advertising, today announces the appointment of Dan Robbins to its Advisory Program. Robbins, formerly ...
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