The Video Advertising Bureau is recommending the choice of either "Households" or "Persons 2+" as new co-standards for video ...

The VAB (Video Advertising Bureau) announced that it is recommending the choice of either households or persons 2+ as new co-standards for video audience guarantees. The recommended move to a … The ...

The VAB recommends that new guarantees should go into effect immediately for current, near-term scatter market deals - as well as next summer's TV upfront. The VAB is guiding brands and TV networks to ...

TV advertising trade association the Video Advertising Bureau (VAB) is recommending a shift to broader viewership guarantees, amid concerns over data stability for niche audiences, driven by declining ...

‘Twas the fight before Christmas? Now that Nielsen has completely switched over to its brand new Big Data + Panel offering, the Video Advertising Bureau (VAB) isn’t happy with how the company’s fall ...

The Video Advertising Bureau (VAB) has released an in-depth study that examines the effects of TV investment on driving business outcomes. Covering more than 1,000 brands, 80 categories, 30 metrics ...

In a report out today, the Video Advertising Bureau alleges significant discrepancies in Nielsen’s data-backed audience measurement methodology that serves as a basis for buying and selling TV ads.

VAB estimates that the North American cost of digital ad fraud is roughly equivalent to the total national and local cable TV ad spend in the U.S. When you purchase through links on our site, we may ...