Driving customer value isn’t just about external focus. It also requires empowering our employees. When every employee is ...

What Is Customer Lifetime Value (CLTV)? In simple words, the customer lifetime value (CLTV) is the average amount a customer will spend on their products/services. CLTV is also a key metric to gauge ...

Many B2B companies, with smaller customer bases than consumer-targeted businesses, find that it is impractical to apply mass modelling techniques when creating a marketing strategy. If typical, these ...

In my last article, I discussed why a dedicated Customer Success (CS) department is essential for B2B service organizations, especially those in technology and SaaS. We covered the strategic role of ...

Opinions expressed by Entrepreneur contributors are their own. “Build a great experience, customers tell each other about that. Word of mouth is very powerful.” — Jeff Bezos, CEO, Amazon.com If you ...