According to The Financial Times, "weak sales" have prompted Apple to slash marketing spend by 95% and significantly cut ...

The Financial Times hit an Apple news home run over the holiday season with claims the company has scaled back its Vision Pro ...

When Apple (NASDAQ: AAPL) launched the first iteration of its Vision Pro headset in early 2024, the tech giant declared that "the era of spatial computing is here." Nearly two years later, it's become ...

We’ve not yet seen the full rollout of Apple’s M4 chip family — the M4 Ultra is still yet to make an appearance — but already we’ve just learned that the M5 chip is now in production. That means it’ll ...

The M5 refresh makes the new Apple Vision Pro faster and improves some features, but it doesn't change the fact that the headset still doesn't have a long-term place in most people's homes.

Apple's Vision Pro headset didn't meet its expected hype. Though the company gave the product a standard launch party to attract more customers, sales numbers paint a disappointing picture: the ...

There’s no shortage of discourse surrounding Apple Vision Pro. Is it a flop? The future? Something in-between? Most of the narratives have little to do with actually using the device, though. After ...

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