It’s the Web, right? So it’s supposed to be sticky. Fortunately, there are simple ways to ensure visitors “stick around” your website. Even avoiding pricey add-ons such as corporate videos, your web ...
Whatever kind of company you have, and whatever you’re selling, you need persuasive web copy if you want to be successful. The copy on your website is going to inform, entertain and hopefully motivate ...
Not getting results from your website even with its fancy design and flashy features? It's time to take a step back and re-examine your website copy. Copy is the unsung hero of websites. All too often ...
In the digital age, having a website is an extremely important and valuable way to inform customers of your services. However, it’s not enough to just have a website that looks good—the copy needs to ...
When writing Website copy, thinking like a search engine is usually a good thing. Go too far with it, though, and you can end up with spam-flavored Web content that will negatively impact your site’s ...
Most web copywriters argue that web copy should be more direct and conversational than most print materials, but how can you adopt this tone without compromising your brand identity? You can set a ...
Opinions expressed by Entrepreneur contributors are their own. The age-old question in the digital design world persists: What comes first in website development — design or copy? Many digital design ...
Jerry Cao is a UX content strategist at UXPin — the wireframing and prototyping app — where he develops in-app and online content. For visual case studies of IxD from top companies like Google, Yahoo, ...
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