Once gray hair becomes your new look, it’s smart to optimize it by giving your makeup bag a makeover, too. The most impactful place to start is with your eye shadow. Lighter shades won’t do you as ...

We asked three makeup artists their predictions for makeup trends in 2026, which range from bold, multichrome eyes to bright ...

The best eyeshadow palette allows for versatile and flawless makeup for every occasion and all year round. Celebrity makeup artist Allison Kaye says, “It’s fun to collect eyeshadow palettes, and it’s ...

The best shade pairings to accentuate your biggest feature. Carlo A/Getty Images Part of what makes makeup (particularly eyeshadows and lipsticks) so fun is experimenting with new products and ...

With summer comes a universal want of less—fewer commitments, minimal clothing, and barely-there makeup. The attraction of the paring is down to simplification, the better to allow revelers to soak up ...

A few things are clear this season when it comes to eyeshadow: Bare lids are out, deeper colors are trending, and there’s no shortage of shimmer. In search of the best fall eyeshadows, I extensively ...

Whether you're summoning the Sanderson sisters, Morticia Addams or Freddy Krueger, swipe on shades from these Hollywood-inspired beauty collections. By Danielle Directo-Meston E-Commerce Editor ‘Tis ...