Packaging science goes far beyond mere protection and containment. It's a bridge between products and consumers, serving as a powerful tool for marketing, sustainability, and innovation. This is where ...

Patrick Nycz is President of NewPoint, a full-service food and beverage marketing agency, and author of Moving Your Brand Up the Food Chain. In the food business, where the only constant is how fast ...

Let’s get something straight—packaging isn’t just about protection anymore. It’s about perception. Positioning. And ultimately, performance. If you’re running a product-based business in 2025 and ...

Digital packaging bridges the gap between limited physical space and the growing demand for transparency, playing a crucial role in delivering sustainability insights that benefit brands and consumers ...

The colors, patterns and textures in your product packaging affect a consumer’s purchase decision. The human brain reacts ...

Every Wednesday and Friday, TechNode’s Briefing newsletter delivers a roundup of the most important news in China tech, straight to your inbox. Sign up Traditionally, packaging has been considered a ...

For several months last year, patrons of a Seattle coffee shop called Tailwind Cafe had the option of ordering their Americanos and lattes in returnable metal to-go cups. Customers could simply borrow ...

Food packaging remains one of the key bottlenecks in the development of a sustainable food system. Ascertaining which food packaging material is the most sustainable is difficult, given the many ways ...

With the packaging market being valued at as much as €1 trillion globally it’s become a ripe field for startups to engage this market with digital products that can bring efficiency to a highly ...

Imagine buying a loaf of bread that stays fresh longer, or a package of meat that resists spoilage without added preservatives. Sounds like a dream, right? Advancements in active packaging are making ...

For consumers, convenience and quality have always reigned supreme, but environmental concerns have recently begun to transform expectations. QSRs are now pressured to deliver more than simply ...