Twenty years in, YouTube isn’t competing with television. It is television. YouTube has become the most significant platform in media, yet one of the most misunderstood. According to Nielsen, YouTube ...

YouTube is rolling out new ad features for Shorts aimed at helping brands stretch their holiday marketing budgets — and capitalize on short-form video momentum. What’s new: Why we care. These updates ...

YouTube is taking another step to more easily connect creators with advertisers. During Cannes Lions 2025, the company unveiled open call, a new feature powered by YouTube BrandConnect that allows ...

YouTube is cracking down on ad blockers, but don't pull your hair out when commercials interrupt your videos. There are ways ...

A survey conducted on Android Authority shows people overwhelmingly support regulatory measures against YouTube's long, ...

YouTube upgraded its Promotions tool to let creators target viewers by interests—shifting beyond basic demographic-based ...

Sarah has been an editor and contributor for Game Rant since 2015. After meeting her first Chocobo, she never looked back. Sarah majored in game design in college and utilizes that knowledge to ...

YouTube will no longer need to review individual content uploads for ad suitability in order for content creators to begin making money from their posts, ultimately streamlining the monetization ...

YouTube isn’t just the world’s biggest media platform—it’s the world’s biggest stage, screen, classroom, and entertainment hub rolled into one. It has more users worldwide than any other video or ...

YouTube's Rene Ritchie advises creators on adapting to mid-roll ad changes, recommends combining automatic and manual placements. YouTube is automating mid-roll ad placements starting May 12. Creators ...