Is cross-device ID graph operator Intent IQ planning to sue all of ad tech? Probably not. But an unusual dilemma has programmatic vendors and ad tech platforms worried about a flurry of potential ...

Google quietly published a research paper on personalized semantics for recommender systems like Google Discover and YouTube.

Intent-based networking is progressing with properties that deliver all kinds of benefits. David Lenrow discusses the benefits to building intent-based SDN systems. When many people work independently ...

What are intent-based architectures in blockchain technology? As blockchain technology continues to evolve, a new paradigm known as intent-based architecture is gaining traction within the developer ...

Local search intent is defined as the goal a searcher has when they type a query into a search engine when seeking a resource in a specific geographic location. The local searcher could be looking for ...

At its heart, marketing is the practice of connecting people or businesses with products and services they need and want. Being able to understand your customers' needs is critical to providing the ...

Christina Majaski writes and edits finance, credit cards, and travel content. She has 14+ years of experience with print and digital publications. Charlene Rhinehart is a CPA , CFE, chair of an ...