Add Yahoo as a preferred source to see more of our stories on Google. In its annual Global Culture & Trends Report, released on Tuesday (Dec. 3), YouTube broke down the trending topics and creators ...

Find out how YouTube’s massive user base and creator-driven trends are reshaping the landscape of digital marketing and pop culture. YouTube published two Culture and Trends reports in 2024 instead of ...

Maddy Buxton, Culture & Trends manager at YouTube, discusses how creators and digital animation on the platform are global, fan-driven, popular among young adults, and driving innovation and ...

TikTok’s dominance in music discovery and YouTube’s expansion into serialized, crossover-friendly formats are creating fertile ground for music collaborations. Independent artists are using these ...

Connie Francis' "Pretty Little Baby" was relegated to the B-side of a single when the American singer originally released the song in 1962. But this year it went viral as the soundtrack to hundreds of ...

YouTube on Thursday announced a series of updates for its short-form video product, YouTube Shorts. These include the ability for creators to upload videos up to three minutes in length. The company ...

YouTube Shorts’ explosive growth to over 200 billion daily views has shifted the viral playbook toward retention, rewatch loops, and platform-specific content strategies. Creators now prioritize ...

Washington ABC7 — We're taking a look back at some of the biggest trends of the year on YouTube with over two-billion users worldwide. Madeline Buxton a YouTube Trends Expert took us for a look inside ...