According to Cotton & Company, the true value of AI is not speed, volume, or automation—it is execution integrity. When ...

Andromeda and GEM now determine how ads are selected, ranked, and sequenced across Meta. Here’s what changed and what drives ...

AI is not a passing trend. We need to look at it as a structural shift in how we conceive and deliver advertising.

San Francisco–based startup GIGR (doing business as Playad) said it has raised $5.4 million in pre-seed funding to accelerate ...

Sky Media and creative data provider DAIVID have launched a new AI-powered creative advertising toolkit designed to help ...

TV commercials were my childhood TikTok before any of us were using terms like “short-form video.” But like most creative ...

With speed and focus, U.S. and U.K. brands and their advertising partners are planning and implementing creative intelligence (CI) solutions and platforms to take greater control of their creative ...

System1 and Effie have launched The Creative Dividend, a new book that brings together large-scale creative measurement and ...

US advertising spending is projected to grow 9.5% year-on-year in 2026, driven largely by digital channels and the increasing use of artificial intelligence ...

Legendary tight ends Rob Gronkowski, Tony Gonzalez, George Kittle and more star in the “Relax, it’s a blood test” initiative.