How to ignore the HIPPO and make evidence-based marketing decisions

None of this means you should stop listening to experience, intuition, or your nearest HIPPO. Good marketers absolutely have ...
BMJ

Investigating male factors and their relationships with reproductive health outcomes: a case-control study protocol for Towards Optimal Fertility, Fathering, and Fatherhood ...

5 Program in Health Services and Systems Research and Centre for Quantitative Medicine, Duke-NUS Medical School, Singapore Introduction Despite the global prevalence of low fertility rates, male ...
ebm.bmj

Alcohol use and risk of dementia in diverse populations: evidence from cohort, case–control and Mendelian randomisation approaches

Objectives To investigate the relationship between alcohol consumption and dementia. Design Prospective cohort and case–control analyses combined with linear and non-linear Mendelian randomisation.
BMJ

Development and validation of a diagnostic prediction model for pancreatic ductal adenocarcinoma: VAPOR 1, protocol for a prospective multicentre case–control study

9 Newcastle Upon Tyne Hospitals NHS Foundation Trust, Newcastle Upon Tyne, UK 10 Liverpool University Hospitals NHS Foundation Trust, Liverpool, UK Introduction Pancreatic ductal adenocarcinoma (PDAC) ...
The Lancet

Bivalent prefusion F vaccination in pregnancy and respiratory syncytial virus hospitalisation in infants in the UK: results of a multicentre, test-negative, case-control study

Copyright: © 2025 The Author(s). Published by Elsevier Ltd. We conducted a multicentre, test-negative, case-control study to analyse the vaccine effectiveness of ...
ABC News

Weight-loss meds may give people more control over drinking, study shows

Scientists have been studying other possible health benefits of GLP-1s. Popular obesity and diabetes drugs called GLP-1 medications may have added benefits, with a new study finding they helped heavy ...
publichealth.jhu

Why Experts Have Concluded That Vaccines Do Not Cause Autism

In 1971, the FDA approved the measles-mumps-rubella (MMR) vaccine, which combined three vaccines that had been approved previously—in 1963, 1967, and 1969, respectively. The vaccine has proven safe ...
gh.bmj

Social, cultural and political conditions for advancing health equity: examples from eight country case studies (2011–2021)

Progress in addressing systematic health inequities, both between and within countries, has been slow. However, there are examples of actions taken on social determinants of health and policy changes ...