Any single attribution model will fail in modern marketing. What matters is designing attribution that is resilient, ...

The hard truth is that the GTM model we as an industry have spent the past decade perfecting has become a relic.

A new study by UCLA and Kaiser Permanente Northwest's Center for Health Research demonstrates a health care approach matching ...

As international aid to improve education outcomes declines, a new partnership model shows the key to success isn't external ...

Google Discover is largely a mystery to publishers and the search marketing community even though Google has published ...

On paper, large organizations appear orderly. Org charts are symmetrical, strategies flow downward, and metrics suggest ...

After a cardiac arrest, families and doctors are often faced with agonizing uncertainty about a patient's chances of recovery ...

Energy systems face complicated, long-term challenges with a high degree of uncertainty – and every country’s is different.

A strategic layer defines business outcomes, prioritizes automation opportunities, establishes value metrics, and aligns initiatives with regulatory and ethical expectations. A governance layer ...

Turnkey boiler systems avoid the risks and complexities that come with a boiler overhaul.

The new approach will go well beyond the abilities of the current Siri — or even a long-promised update that's coming earlier ...

Abhijeet Sudhakar develops efficient Mamba model training for machine learning, improving sequence modelling and ...