Sentiment analysis, a powerful tool in the marketing world, is the process of extracting opinions, emotions, and attitudes from text data. By leveraging natural language processing and machine ...

If you’ve spent any time on Twitter, you know that tweets can be snarky, informative, nonsensical, hilarious, and sometimes provocative. This is the “sentiment” of the Twittersphere. What Twitter does ...

Twitter bases the majority of its revenue on advertising in and around its main content river, but a new service from Thomson Reuters points to how it also continues to build up its position as a ...

Most of us don’t enjoy scrolling through countless online reviews, trying to decipher whether customers are genuinely satisfied or just being sarcastic. It can feel like trying to read between the ...

It is easy to imagine the internet as a giant mirror that, in its own unique ways, reflects the society that we live in. The internet provides a massive information outlet for individuals, ...