The new ASICS GEL-NIMBUS 28 features a high-cushion midsole with FF BLAST PLUS foam and PureGEL technology, offering a softer, lighter ride for long-distance and recovery runs. According to ASICS, the ...

As our 2025 Footwear Brand of the Year, we spoke with ASICS about how it balances collaboration, comfort, and continuity. This story is a complementary profile to the 2025 Hypebeast100, our annual ...

Welcome to the ASICS Institute of Sport Science (ISS) in Kobe. This isn’t your typical lab; it’s a secured R&D bunker dedicated to “human-centric science.” Their objective is simple: to ...

Looking to upgrade your running gear without blowing your budget? Good news, several bestselling ASICS running shoes have dropped in price on Amazon, making this the perfect moment to grab premium ...

Few brands in running have a legacy as rich or as influential as ASICS. Born in post-World War II Japan with a mission to rebuild the nation’s spirit through sport, ASICS began by making basketball ...

Current NFL players struggle in the footwear industry. Signature sneaker lines are almost entirely absent in the league, and most athletes rely on retro models or redesigned basketball shoes to make a ...

ASICS has launched the GEL-Nimbus 28, and the big story isn’t just comfort. The brand has stripped more than 20 grams from its flagship neutral running trainer while making it more cushioned and more ...

ASICS named sponsor and partner of Middle East’s oldest marathon The partnership coincides with a special milestone in the event’s history, as the Dubai Marathon celebrates its 25th edition on ...

New England Patriots wide receiver Stefon Diggs is having another strong season, punctuated by an incredible performance against his old team (the Buffalo Bills) in a revenge road win. As if this week ...

Night matches at the US Open are iconic. From the boisterous NYC crowds to the early AM finishes, it’s showtime at the season’s final Slam. Asics has created the Night Energy Collection for its ...

ASICS dropped two new running shoe styles with a new look that’s inspired by the Day of the Dead. The Day of the Dead designs appear on ASICS’ NOOSA TRI 16 running shoe, which retails for $135. Both ...

No two sets of feet are alike. But every so often, a shoe comes along that all runners agree on. In 2024, that was the Asics Superblast 2, a versatile everyday trainer that, despite its plateless ...