The industry’s old geography-first segmentation model is breaking down as high-spending travelers increasingly share tastes and expectations shaped by global peer groups. Colin Nagy is a marketing ...

As a successful Creative Director at Inkbot Design, I've seen firsthand the immense impact effective market segmentation can have on a business. It's a powerful strategy that can unlock new growth ...

Audience segmentation is the strategic marketing process of dividing a broad target market into smaller, more manageable subgroups based on shared characteristics. This includes four primary types: ...

For startups and established businesses, understanding the importance of segmentation is essential for the granular analysis of consumer demographics, behaviors, needs, and preferences. These insights ...

A new artificial intelligence (AI) tool could make it much easier-and cheaper-for doctors and researchers to train medical imaging software, even when only a small number of patient scans are ...

LG TVs will soon leverage an artificial intelligence model built for showing advertisements that more closely align with viewers' personal beliefs and emotions. Ars Technica This story originally ...

Market segmentation has never been so important in creating engaging brand experiences. Understanding the difference in psychographics vs demographics vs behavioral segmentation is a crucial piece of ...

Every customer your business interacts with has unique needs, tastes, budgets, and more. So, it doesn’t make sense to treat all your customers alike. A marketing campaign that tries to speak to your ...

Enrich your existing profiles or create new audiences for an unparalleled insights and actionability to reach your consumers. With over 26 billion primary data points across demographics, ...