The usage of AI to aid in finding gifts and tracking prices has skyrocketed this holiday season as the technology continues to advance and people's comfort level with AI increases. “Consumers are ...

A balanced approach using Standard Shopping delivers cleaner traffic and steadier ROAS while letting Performance Max operate where it performs best. Google is “strongly recommending” Performance Max ...

Luca Cian was fresh out of gift ideas for a friend who’s into dressing up. So, he turned to an AI chatbot, which recommended an appointment with a fashion consultant. “Something that honestly I didn’t ...

Americans will be leaning hard on their credit cards this holiday season. Whether that ends for you with a pile of new high-interest debt or a pile of presents that didn’t ruin your financial health ...

Artificial intelligence is changing how people shop, with consumers using AI tools, like Google's Gemini and Open AI's Chat GPT, to research items and find the best deals. Artificial intelligence is ...

Skims has dubbed the event “Kimsmas Live!” It will be “fully shoppable in real time,” thanks to the social media platform’s live shopping capabilities, according to a press release. The 45-minute ...

From Black Friday to Cyber Monday, we are now in the thick of the holiday shopping season. But as you hunt for deals, scammers are trying to strike. Experts warn that shoppers should be careful of ...

TikTok is moving into luxury retail, part of an effort to expand its TikTok Shop marketplace into a high-end shopping destination for purses and watches that can fetch thousands of dollars. Once ...

Protect yourself by running sketchy links through scam checkers, typing retailer URLs in yourself, and avoiding any “deal” that wants gift cards or wire transfers AI has officially gone from a tech ...

New tools and features from retailers and tech companies use artificial intelligence to help people find gifts and make decisions about their shopping lists. Credit...Janet Mac Supported by By ...