Explore Axe's new grooming products and fragrances or just brush up on those dating skills. Welcome to the New AXE Effect.

Explore Axe's new grooming products and fragrances or just brush up on those dating skills.

Explore AXE's extensive product range of body sprays, deodorants, anti-perspirants, shower gels & hair products and get inspirational grooming tips and hacks.

Axe Signature Dark Temptation Long Lasting No Gas Body Deodorant For Men 154 ml Axe Signature Gold Temptation Long Lasting No Gas Body Deodorant For Men, 154 ml

AXE deodorant body spray keeps you fresh with odour-busting zinc technology and 48-hour high-definition scent. Think a feminine blend of fresh fruity notes such as apple and blackberry with …

Axe Bodyspray, Dark Temptation Powered by the unique intense fragrance of dark chocolate that leans toward seductive bliss HOW TO USE

With 48-hour high-definition scent and odour-busting zinc technology, AXE Dark Temptation Body Spray has got you covered. Get ready for whatever comes your way with this smooth dark …

Discover AXE Deodorant Excite Body Spray with high-definition crisp coconut & black pepper fragrance and 48-hour odour protection. Now that’s exciting.

The Axe range of deodorants, antiperspirants and daily fragrances offer the best scents for every style. Find the perfect fragrance product for you today!

Whatever your hair style, Axe has a hair product for you! From shampoo and conditioner to pomades we have it all. Learn about our hair product range today!