A prominent strategic element of online behavioural advertising comes from the tailoring of advertisements based on an individual’s browsing activities, which could include purchasing patterns …

Jul 25, 2011 · The online advertising industry and behavioural advertising During the OPC ’s 2010 Consultations on Online Tracking, Profiling, and Targeting, and Cloud Computing (Consultations), we …

Frequently Asked Questions What is behavioural advertising? Behavioural advertising involves tracking consumers’ online activities over time, in order to deliver advertisements that are targeted to their …

Online behavioural advertising in brief Behavioural Advertising As Canadians embrace social networks and other online technologies, they are sharing increasing amounts of personal information over the …

Advertising and marketing Tracking and ads Behavioural advertising, how it works, policies, guidelines, investigations

Tracking and ads Online behavioural advertising in brief Tracking, personal profiles, targeting

The Canadian Network re-examined its own practices and introduced new controls to prevent advertising agencies, advertising exchanges and other third parties from: (i) placing behaviourally …

In today’s society, personal information is collected and used extensively, by individuals and organizations, for a variety of reasons. Advances in technology have a particularly significant impact …

Background Online Behavioural Advertising (OBA) involves tracking consumers’ online activities, across sites and over time, in order to deliver advertisements targeted to the consumers’ apparent interests. …

Footnote 13 The behavioral advertising industry depends upon widespread consumer ignorance of the very practices in which these companies are engaged: Tracking users around the web, building up …