Most people don’t expect a global brand to be hiding in a small town like Coleman, Texas. But inside a humble shop on Airport Road, a team of Coleman County folks are hard at work cutting, stitching, and laser-etching belts that end up on world record powerlifters all over the world. We spent a day inside their headquarters to bring you a two-part look at: 1. How Pioneer got to Coleman and became a global name in strength sports. 2. How a simple idea turned into custom baseball belts for hundred
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