Colgate didn’t win India by pushing toothpaste, it won by respecting what Indians already trusted. When the tube flopped against neem datun and tooth powder, Colgate adapted and entered through familiar formats instead of forcing a foreign habit. Then they played the smartest long game: teaching oral hygiene in schools and putting brushes in children’s hands before competitors even showed up. Over decades, “brushing” became synonymous with “Colgate” in Indian homes. The loudest brand doesn’t win
2:25
Colgate didn’t win India by pushing toothpaste, it won by respecting what Indians already trusted. When the tube flopped against neem datun and tooth powder, Colgate adapted and entered through familiar formats instead of forcing a foreign habit. Then they played the smartest long game: teaching oral hygiene in schools and putting brushes in children’s hands before competitors even showed up. Over decades, “brushing” became synonymous with “Colgate” in Indian homes. The loudest brand doesn’t win
302.4K views3 months ago
FacebookSanjay Arora
The Colgate Strong Teeth ad featuring a toothless granny and her cutting machine granddaughter is a refreshing and innovative take on toothpaste advertising. The clutter breaking content of using a toothless granny in a toothpaste ad is both quirky and fun, and successfully positions Colgate Strong as a brand that cares for dental health beyond mere cleanliness. The cutting machine representation of the grandchild amplifies the product benefit, highlighting the unique "teeth nourishment" concept
1:00
The Colgate Strong Teeth ad featuring a toothless granny and her cutting machine granddaughter is a refreshing and innovative take on toothpaste advertising. The clutter breaking content of using a toothless granny in a toothpaste ad is both quirky and fun, and successfully positions Colgate Strong as a brand that cares for dental health beyond mere cleanliness. The cutting machine representation of the grandchild amplifies the product benefit, highlighting the unique "teeth nourishment" concept
252.5K viewsMay 19, 2023
FacebookRVCJ Media
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